Full Analytics Dashboard

New Users

User 1 or more steps (%)

User 0 steps (%)

User 3+ steps (of active) (%)

User 10+ steps (of active) (%)

User 49+ steps (of active) (%)

User 100 or more steps

Avg steps (Active Users)

Average steps count (All)

Average active mins

Total steps

Playtime < 1 min

Playtime 1-5 mins

Playtime 5-15 mins

Playtime 15m - 1hr

Playtime 1-5 hours

Playtime > 5 hours

D1 Retention — returned 1+ day after signup (%)

Of users who signed up on a given day, how many came back at any point after 24h.
Avg: 20–35%  |  Good: 40%+  |  Great: 55%+

D7 Retention — returned 7+ days after signup (%)

Of users who signed up 7+ days ago, how many returned at least once by day 7.
Avg: 10–20%  |  Good: 25%+  |  Great: 35%+

D30 Retention — returned 30+ days after signup (%)

Of users who signed up 30+ days ago, how many came back by day 30.
Avg: 5–10%  |  Good: 15%+  |  Great: 20%+

Weekly Churn — not seen in 7 days (%)

% of each cohort that hasn't returned in 7+ days. Lower is better.
Typical: 60–80%  |  Acceptable: <65%  |  Good: <50%

Avg User Lifespan (days between signup and last visit)

Average gap in days between a user's signup date and their last recorded visit.
Avg: 2–5 days  |  Good: 7+ days  |  Great: 14+ days

Paying Users (orders/day)

Number of real purchase orders per day (from Kongregate order records, test users excluded).